After months buried in spreadsheets, endless team meetings, and juggling office deadlines, I finally booked that seaside vacation I’d been promising myself. Just me, the waves, and absolutely zero email notifications. But as I stood in front of my open suitcase, swimsuit drawer in chaos, one brand stood out as my clear go-to: Seafolly UK.
I discovered Seafolly during a spontaneous trip to Brighton two summers ago. A friend had shown up in a vibrant, wrap-style bikini that turned heads for all the right reasons—stylish but classy, eye-catching without being over the top. It was one of those “Where did you get that?” moments. That’s when she pointed me to Seafolly UK, and I’ve been a loyal fan ever since.
What first caught my eye was the sheer variety in their collection. Whether you’re a beach minimalist who sticks to black one-pieces or someone who thrives on bold tropical prints, Seafolly somehow covers it all—and makes everything look modern. My own style falls somewhere in between. I love clean lines, but I also appreciate a touch of color or a unique strap detail that adds a little something extra. Seafolly gets that balance just right.
One of the first pieces I bought was their high-neck one-piece in a muted coral tone. I wore it to a work retreat in Mallorca—yes, one of those half-relaxation, half-networking affairs. And let me tell you, that suit pulled double duty. It looked elegant enough to layer with a skirt and a linen button-up when I wasn’t swimming, and once I was poolside, it transformed into a statement piece. That’s the magic of Seafolly—the pieces adapt to your life, rather than demanding you adapt to them.
But beyond aesthetics, it’s the comfort and fit that keep me coming back. I’ve had swimsuits that looked great on the hanger but felt like a full-body wrestling match to put on. Seafolly’s designs feel considered. The fabrics have enough stretch to move with you, but not so much that they lose shape after a few swims. The stitching holds up. The straps stay in place. It’s a brand that understands what women actually do at the beach—swim, lounge, play, and move—and makes clothes accordingly.
This year, as I prep for my trip to Cornwall, I went back to Seafolly UK and treated myself to a new two-piece—navy with white piping, retro-inspired. It’s elegant, flattering, and a little bit nostalgic. I can already picture myself in it, curled up with a paperback on a striped beach towel, with a bottle of SPF 50 close by and absolutely no spreadsheets in sight.
Another thing I appreciate about Seafolly is that they’ve evolved over time. Their sizing has become more inclusive, their designs more diverse, and they’ve even made efforts in using more sustainable fabrics. It’s nice supporting a brand that grows with you and keeps up with what matters, both in fashion and in values.
If I had one wish, it would be for more UK-based pop-ups or seasonal stores. Shopping online at Seafolly UK has always been smooth for me, but there’s something lovely about being able to try swimwear on in person, especially when you’re shopping for a body-conscious item. Still, the website does a great job with detailed fit guides and real-model photography, so it’s never felt like a gamble.
In short, when I close that suitcase and zip it up for my seaside escape, I know that tucked between my sunhat and sandals will be at least one Seafolly swimsuit. For me, it’s become more than a brand—it’s a signal to relax, reset, and remember that style and comfort don’t have to be mutually exclusive.
Now all that’s left is to hit the coast and let the holiday begin.